Trend forecasting 02

A fascinating look at the predictable pattern behind trends

Text from the dust jacket of the book:

It is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about? It's all part of the inner workings of trends. In Anatomy of a Trend, pioneering trend sociologist Henrik Vejlgaard reveals this startling truth: there are actually predictable patterns behind every trend. Vejlgaard builds a captivating body of evidence that proves anyone can recognize an emerging trend, evaluate it, and make predictions as it follows its course.

Drawing on his groundbreaking research, Henrik Vejlgaard unearths essential clues about how trends emerge and go mainstream and examines the influential individuals who make this happen.

Throughout are real-life stories of both famous and anonymous movers and shakers who have had worldwide influence in changing our styles of living, including business leaders, designers, and artists, while also conveying the fascinating development of little-known trends that perfectly illustrate the trend's life cycle. Anatomy of a Trend explores every level of this remarkable process-making it easy for you to benefit from the powerful social dynamic that causes trends to take off and spread.

Vejlgaard delivers the tools and knowledge you need to capitalize on every stage of the trend process. As you gain insight into this aspect of human behavior, you will better understand trends and how they affect society, and ultimately learn how you can predict future needs.


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Anatomy of a Trend has been translated into Chinese, Korean, Spanish, Italian, Polish, and Danish and has been published in more than 30 countries.
Books in Danish by Henrik Vejlgaard
Trend Forecasting 07
På sporet af en trend
Gyldendal 2008
Trend forecasting 05
Forbrug i designersamfundet
Børsens Forlag 2005
Trend forecasting 04
Trend Management
Børsens Forlag 2006 (2nd edition)
Trend forecasting 03
Cool & Hip Marketing Nyt Nordisk Forlag Arnold Busck 2001
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