Expert on trend forecasting and the trend process

Author, consultant, speaker

Henrik Vejlgaard, M.A.,M.Sc., is a pioneer in trend sociology, the study of the trend process. Combining a background of social science and communication, he consults with a wide cross section of companies and industries on the topics of innovation and product development. He has lectured on lifestyle and trend sociology at the University of Copenhagen and the University of Arhus School of Business, both in Denmark. His book Anatomy of a Trend has been published in English in United States, Canada, UK, Ireland, Australia, New Zealand, South Africa, and Singapore. The book has been translated into Chinese, Korean, Spanish, Italian, Polish, and Danish and has now been published in more than 30 countries. He has also written three books in Danish on consumer behavior, trends, and design strategies.